{"id":41676,"date":"2026-07-25T11:37:31","date_gmt":"2026-07-25T09:37:31","guid":{"rendered":"https:\/\/www.logicline.de\/downloads-en\/white-paper-services-in-machinery-and-equipment-the-underestimated-business"},"modified":"2026-11-04T22:37:13","modified_gmt":"2026-11-04T21:37:13","slug":"white-paper-services-in-machinery-and-equipment-the-underestimated-business","status":"publish","type":"page","link":"https:\/\/www.logicline.de\/en\/downloads\/white-paper-services-in-machinery-and-equipment-the-underestimated-business","title":{"rendered":"White Paper: Service for machinery and equipment manufacturers: The Underestimated Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"41676\" class=\"elementor elementor-41676 elementor-41623\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a98f0 e-con-full ll-sec ll-hero e-flex e-con e-parent\" data-id=\"62a98f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f910034 e-con-full e-flex e-con e-parent\" data-id=\"f910034\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3067635 ll-kicker elementor-widget elementor-widget-heading\" data-id=\"3067635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">White Paper<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a79bacd elementor-widget elementor-widget-heading\" data-id=\"a79bacd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#E00817\">Service in Machinery and Equipment<\/span>: The Underestimated Business<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ddeec3 elementor-widget elementor-widget-text-editor\" data-id=\"8ddeec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Why the aftermarket decides on growth and resilience, why so few act on this insight, and how you can boost it step by step.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8d8404 e-con-full e-flex e-con e-parent\" data-id=\"a8d8404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2dcb04 elementor-align-left ll-cta elementor-widget elementor-widget-button\" data-id=\"d2dcb04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/wp-content\/uploads\/2026\/11\/service-in-machinery-and-equipment-the-underestimated-business.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d85c001 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d85c001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#kernaussagen\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the key points<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ece64f elementor-widget elementor-widget-text-editor\" data-id=\"1ece64f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PDF \u00b7 16 pages \u00b7 English \u00b7 2026 (no registration required)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9599c5 e-con-full e-flex e-con e-parent\" data-id=\"b9599c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0dcb28 elementor-widget elementor-widget-image\" data-id=\"e0dcb28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"1274\" src=\"https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-titel.webp\" class=\"attachment-full size-full wp-image-43127\" alt=\"\" srcset=\"https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-titel.webp 900w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-titel-212x300.webp 212w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-titel-723x1024.webp 723w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-titel-768x1087.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-5ba4385 e-con-full ll-sec ll-tone-white e-flex e-con e-parent\" data-id=\"5ba4385\" data-element_type=\"container\" data-e-type=\"container\" id=\"kernaussagen\">\n\t\t<div class=\"elementor-element elementor-element-f0dbe71 e-con-full e-flex e-con e-parent\" data-id=\"f0dbe71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d5dd3ff e-con-full ll-ht e-flex e-con e-parent\" data-id=\"d5dd3ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28378e8 elementor-widget elementor-widget-heading\" data-id=\"28378e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The best business in the industry gets the least attention<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7fdcc6 elementor-widget elementor-widget-text-editor\" data-id=\"e7fdcc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the machinery and equipment industry, service accounts for over a quarter of revenue and remains stable even when new business declines. Nevertheless, on average, only 7 percent of investments are directed toward it. This gap between importance and action undermines both growth and resilience.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2acd4f5 ll-stats elementor-widget elementor-widget-text-editor\" data-id=\"2acd4f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>25% share<\/strong>of services in total revenue <span>(Roland Berger\/KVD 2026)<\/span><\/li><li><strong>2\u20133 times the lifecycle revenue<\/strong>in the aftermarket compared to new equipment <span>(BCG, McKinsey)<\/span><\/li><li><strong>81% of<\/strong>OEMs are increasing their aftermarket investment <span>(Syncron 2025)<\/span><\/li><li><strong>7% of<\/strong>investments go toward services <span>(Roland Berger\/KVD 2026)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3050c8c e-con-full ll-sec ll-tone-grey e-flex e-con e-parent\" data-id=\"3050c8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-078977c e-con-full e-flex e-con e-parent\" data-id=\"078977c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-521cc31 e-con-full ll-ht e-flex e-con e-parent\" data-id=\"521cc31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a67c67 elementor-widget elementor-widget-heading\" data-id=\"2a67c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Five Key Messages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48fe73b ll-list-steps elementor-widget elementor-widget-text-editor\" data-id=\"48fe73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><p><strong>Service is the most stable source of revenue for machinery and equipment manufacturers.<\/strong><\/p><p>It accounts for over 25 percent of revenue and declines by only 5 to 8 percent even if new business drops by 30 percent.<\/p><\/li><li><p><strong>Nevertheless, it is treated as an after-sales add-on.<\/strong><\/p><p>84 percent consider service to be important, 62 percent have a written strategy for it, and 7 percent of investments go toward it.<\/p><\/li><li><p><strong>The technology is available and has been tested.<\/strong><\/p><p>The bottleneck is a management decision, not a question of feasibility.<\/p><\/li><li><p><strong>AI helps bridge the digital divide.<\/strong><\/p><p>It makes legacy data accessible and preserves the knowledge of experienced technicians before the digitization process is complete.<\/p><\/li><li><p><strong>It&#8217;s about both growth and resilience.<\/strong><\/p><p>Contract revenue is predictable during an economic upturn and holds steady during a crisis.<\/p><\/li><\/ol><p><sub>Sources: Roland Berger\/KVD 2026, McKinsey, BCG, Syncron State of Aftermarket 2025, Gartner 2025.<\/sub><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-f47ab5e e-con-full ll-sec ll-tone-white e-flex e-con e-parent\" data-id=\"f47ab5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-610036d e-con-full e-flex e-con e-parent\" data-id=\"610036d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d2402e8 e-con-full ll-ht e-flex e-con e-parent\" data-id=\"d2402e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cafc6ea elementor-widget elementor-widget-heading\" data-id=\"cafc6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What You'll Find on 16 Pages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-332301e e-con-full e-flex e-con e-parent\" data-id=\"332301e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-600df80 elementor-widget elementor-widget-image\" data-id=\"600df80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1133\" src=\"https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-seite-04.webp\" class=\"attachment-full size-full wp-image-43129\" alt=\"\" srcset=\"https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-seite-04.webp 800w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-seite-04-212x300.webp 212w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-seite-04-723x1024.webp 723w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-seite-04-768x1088.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6595e5b elementor-widget elementor-widget-image\" data-id=\"6595e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1133\" src=\"https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-seite-08.webp\" class=\"attachment-full size-full wp-image-43131\" alt=\"\" srcset=\"https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-seite-08.webp 800w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-seite-08-212x300.webp 212w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-seite-08-723x1024.webp 723w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/whitepaper-service-maschinenbau-seite-08-768x1088.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578dd72 ll-rich ll-list-cards elementor-widget elementor-widget-text-editor\" data-id=\"578dd72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Part I \u00b7 Value<\/strong> (pp. 3\u20134): Why service is the most stable source of revenue, as evidenced by revenue and EBIT figures (48% EBIT contribution with a proactive service model, 15% with a reactive service model)<\/li><li><strong>Part II \u00b7 The Gap<\/strong> (pp. 5\u20136): Why So Little Happens, Even Though the Importance Is Recognized<\/li><li><strong>Part III \u00b7 The Turning Point<\/strong> (p. 7): What Has Changed in Technology and AI<\/li><li><strong>Part IV \u00b7 The Map<\/strong> (pp. 8\u20139): Four Levels of Technology, from the Data Foundation to Automation, and What AI Can Reliably Do in the Service Sector Today<\/li><li><strong>Part V \u00b7 The Path<\/strong> (pp. 10\u201313): Assessing Your Current Situation Through Five Questions, Three Starting Points, and Four Common Pitfalls<\/li><li><strong>Part VI \u00b7 The Business Case<\/strong> (p. 14): Five Key Metrics to Justify the Investment Internally<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4927c8 elementor-widget elementor-widget-text-editor\" data-id=\"f4927c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td>For<\/td><td>executives, service managers, and digital leaders at machinery and equipment manufacturers<\/td><\/tr><tr><td>Length<\/td><td>16 pages, about 20 minutes reading time<\/td><\/tr><tr><td>Author<\/td><td>Edgar Sch\u00fcber, CEO and founder of logicline<\/td><\/tr><tr>SourcesRoland Berger\/KVD 2026, McKinsey, BCG, Syncron, Gartner<\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cabc94d elementor-align-left ll-cta elementor-widget elementor-widget-button\" data-id=\"cabc94d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/wp-content\/uploads\/2026\/11\/service-in-machinery-and-equipment-the-underestimated-business.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-8026bfc e-con-full ll-sec ll-tone-grey e-flex e-con e-parent\" data-id=\"8026bfc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1fff84b e-con-full e-flex e-con e-parent\" data-id=\"1fff84b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fbcb371 e-con-full ll-ht e-flex e-con e-parent\" data-id=\"fbcb371\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b804f14 elementor-widget elementor-widget-heading\" data-id=\"b804f14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where Do You Stand? Five Questions from the White Paper <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a64a47c ll-list-steps elementor-widget elementor-widget-text-editor\" data-id=\"a64a47c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><p>Do you know for certain which systems are running, where they are, and what their status is?<\/p><\/li><li><p>Are maintenance and service contracts directly linked to the asset, and do any gaps in the contracts become apparent?<\/p><\/li><li><p>Do portal, IoT, and service processes integrate seamlessly?<\/p><\/li><li><p>Are decisions regarding diagnoses and claims transparent and based on evidence, or do they depend on individual judgment?<\/p><\/li><li><p>Is service a separate business with its own strategy and budget, or is it an afterthought to new business?<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88bbbe9 elementor-widget elementor-widget-text-editor\" data-id=\"88bbbe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you answered \u201cno\u201d to most of the first questions: Start with the data foundation\u2014that is, a <a href=\"https:\/\/www.logicline.de\/en\/services\/digital-machine-file\">reliable view of your installed base<\/a>. A mixed picture: Your leverage lies in connecting and decision-making quality. Mostly \u201cyes\u201d: The next step is automation. See page 12 for the three entry points available depending on your starting point.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-dfdc08b e-con-full ll-sec ll-tone-white e-flex e-con e-parent\" data-id=\"dfdc08b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b2e8390 e-con-full e-flex e-con e-parent\" data-id=\"b2e8390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c67e7 elementor-widget elementor-widget-heading\" data-id=\"31c67e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If you'd like to continue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa6a730 e-con-full e-flex e-con e-parent\" data-id=\"fa6a730\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5688ca7 e-con-full ll-card e-flex e-con e-parent\" data-id=\"5688ca7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e62e042 ll-label elementor-widget elementor-widget-heading\" data-id=\"e62e042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Guide<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156b561 elementor-widget elementor-widget-heading\" data-id=\"156b561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Selling Services to the Installed Base<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f45a8fb elementor-widget elementor-widget-text-editor\" data-id=\"f45a8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The white paper explains why the service is worth it. The guide outlines the next steps: eight data points per machine, ten sales opportunities, and a 90-day plan. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70b8728 elementor-widget elementor-widget-text-editor\" data-id=\"70b8728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.logicline.de\/en\/downloads\/guide-service-selling-installed-base\">To the Guide<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3138305 e-con-full ll-card e-flex e-con e-parent\" data-id=\"3138305\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12ba5e4 ll-label elementor-widget elementor-widget-heading\" data-id=\"12ba5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Tool<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f0700 elementor-widget elementor-widget-heading\" data-id=\"d6f0700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ROI calculator service digitization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d782ccc elementor-widget elementor-widget-text-editor\" data-id=\"d782ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The business case from Part VI using your own figures: benefits, investment range, and payback period as a range.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1841889 elementor-widget elementor-widget-text-editor\" data-id=\"1841889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.logicline.de\/en\/service-roi-calculator-machinery-manufacturing\">Open the ROI Calculator<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acb918c e-con-full ll-card e-flex e-con e-parent\" data-id=\"acb918c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dac0b4 ll-label elementor-widget elementor-widget-heading\" data-id=\"4dac0b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Performance<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52806ae elementor-widget elementor-widget-heading\" data-id=\"52806ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Installed Base Assessment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5f5a4 elementor-widget elementor-widget-text-editor\" data-id=\"4c5f5a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If the answer to Question 1 is \u201cno\u201d: an assessment of how thoroughly your installed base is tracked and where the greatest leverage lies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2e841 elementor-widget elementor-widget-text-editor\" data-id=\"ae2e841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.logicline.de\/en\/services\/installed-base-assessment\">About the Assessment<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebcbc89 elementor-widget elementor-widget-text-editor\" data-id=\"ebcbc89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New white papers are first published in the <a href=\"https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=7358495889688068097\" target=\"_blank\" rel=\"noopener\">LinkedIn newsletter Service!Digital<\/a>. You can find all content as PDFs under &#8221; <a href=\"https:\/\/www.logicline.de\/en\/downloads\">Downloads<\/a>.&#8221; <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>White Paper White Paper: Service in Machinery and Equipment \u2014The Underestimated Business Why the aftermarket decides on growth and resilience, why so few act on this insight, and how you can boost it step by step. Download PDF Read the key points PDF \u00b7 16 pages \u00b7 German \u00b7 2026 (no registration required) The best [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":151,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-41676","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/pages\/41676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/comments?post=41676"}],"version-history":[{"count":13,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/pages\/41676\/revisions"}],"predecessor-version":[{"id":43217,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/pages\/41676\/revisions\/43217"}],"up":[{"embeddable":true,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/pages\/151"}],"wp:attachment":[{"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/media?parent=41676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}