{"id":43218,"date":"2026-11-04T16:57:38","date_gmt":"2026-11-04T15:57:38","guid":{"rendered":"https:\/\/www.logicline.de\/downloads\/guide-service-selling-installed-base"},"modified":"2026-11-04T22:44:54","modified_gmt":"2026-11-04T21:44:54","slug":"guide-service-selling-installed-base","status":"publish","type":"page","link":"https:\/\/www.logicline.de\/en\/downloads\/guide-service-selling-installed-base","title":{"rendered":"Guide: Selling Services to the Installed Base"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"43218\" class=\"elementor elementor-43218 elementor-43138\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34fffde e-con-full ll-sec ll-hero e-flex e-con e-parent\" data-id=\"34fffde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b5e5480 e-con-full e-flex e-con e-child\" data-id=\"b5e5480\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6270c ll-kicker elementor-widget elementor-widget-heading\" data-id=\"3b6270c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Guide<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-023966e elementor-widget elementor-widget-heading\" data-id=\"023966e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Selling Services to the <span style=\"color:#E00817\">Installed Base<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880ae52 elementor-widget elementor-widget-text-editor\" data-id=\"880ae52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What data you need for each machine, what sales opportunities arise from it, and how marketing, sales, and service work together to address them. For the head of service and service sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-546b192 e-con-full e-flex e-con e-child\" data-id=\"546b192\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b05a411 elementor-align-left ll-cta elementor-widget elementor-widget-button\" data-id=\"b05a411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/wp-content\/uploads\/2026\/11\/selling-service-to-the-installed-base.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3be1b3 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"f3be1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#anlaesse\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View the ten events<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da4b5cc elementor-widget elementor-widget-text-editor\" data-id=\"da4b5cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PDF \u00b7 12 pages \u00b7 English \u00b7 2026 (no registration required)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36e3db9 e-con-full e-flex e-con e-child\" data-id=\"36e3db9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b96f3b elementor-widget elementor-widget-image\" data-id=\"4b96f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-kachel-en.webp\" class=\"attachment-full size-full wp-image-43121\" alt=\"\" srcset=\"https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-kachel-en.webp 600w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-kachel-en-300x300.webp 300w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-kachel-en-150x150.webp 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-681656f e-con-full ll-sec ll-tone-white e-flex e-con e-parent\" data-id=\"681656f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c9e9e1 e-con-full e-flex e-con e-child\" data-id=\"6c9e9e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1915adc e-con-full ll-ht e-flex e-con e-child\" data-id=\"1915adc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82039b6 elementor-widget elementor-widget-heading\" data-id=\"82039b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The difference lies in access to the machine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cee4333 elementor-widget elementor-widget-text-editor\" data-id=\"cee4333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Manufacturers with a proactive, contract-driven service model generate an average of 48 percent of their EBIT from service, while competitors with a reactive approach generate about 15 percent. Both sell the same services. One group knows which machine will require service and when; the other waits for the call.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad81ba ll-stats elementor-widget elementor-widget-text-editor\" data-id=\"1ad81ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>48% EBIT contribution<\/strong>from services under a proactive, contract-driven model <span>(Roland Berger\/KVD 2026)<\/span><\/li><li><strong>15% EBIT contribution<\/strong>with a reactively organized service model <span>(Roland Berger\/KVD 2026)<\/span><\/li><li><strong>8Data<\/strong>per machine is sufficient; the first four decide<\/li><li><strong>90 days<\/strong>for a machine type and two occasions until the first measured result<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-a410bac e-con-full ll-sec ll-tone-grey e-flex e-con e-parent\" data-id=\"a410bac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-618f6d1 e-con-full e-flex e-con e-child\" data-id=\"618f6d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8a84dec e-con-full ll-ht e-flex e-con e-child\" data-id=\"8a84dec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c740f elementor-widget elementor-widget-heading\" data-id=\"f8c740f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Five Key Messages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2d3c1 ll-list-steps elementor-widget elementor-widget-text-editor\" data-id=\"ee2d3c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><p><strong>The installed base is a sales list.<\/strong><\/p><p>For this, eight pieces of information per machine must be correct\u2014not eighty.<\/p><\/li><li><p><strong>Sales triggers are finite and identifiable.<\/strong><\/p><p>Ten of these cover most scenarios, from warranty expiration to recurring malfunctions, each triggered by existing data.<\/p><\/li><li><p><strong>An opportunity without an assigned person in charge will not be processed.<\/strong><\/p><p>The three handoffs between marketing, sales, and service decide more than any tool.<\/p><\/li><li><p><strong>The technician is the most credible voice in service sales.<\/strong><\/p><p>They see the condition of the equipment, recurring faults, and unused features; most of the time, this information isn\u2019t fed back anywhere.<\/p><\/li><li><p><strong>One machine type is enough to start with.<\/strong><\/p><p>If you wait for complete data on the entire portfolio, you\u2019ll never get started.<\/p><\/li><\/ol><p><sub>Key figures: Roland Berger\/KVD 2026, McKinsey, BCG.<\/sub><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-613c352 e-con-full ll-sec ll-tone-white e-flex e-con e-parent\" data-id=\"613c352\" data-element_type=\"container\" data-e-type=\"container\" id=\"anlaesse\">\n\t\t<div class=\"elementor-element elementor-element-41d9324 e-con-full e-flex e-con e-child\" data-id=\"41d9324\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d24ea53 elementor-widget elementor-widget-heading\" data-id=\"d24ea53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ten Sales Triggers and How to Spot Them<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccddd0b elementor-widget elementor-widget-text-editor\" data-id=\"ccddd0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><thead><tr><th>Reason<\/th><th>Triggers from the data<\/th><th>What You Offer<\/th><\/tr><\/thead><tbody><tr><td>End of Warranty<\/td><td>Commissioning plus warranty period, 90-day lead time<\/td><td>service contract<\/td><\/tr><tr><td>Contract Expiration<\/td><td>Contract end date minus 90 days<\/td><td>Renewal, higher contract tier<\/td><\/tr><tr><td>Maintenance Due Date<\/td><td>Interval or operating hours reached<\/td><td>Maintenance service with parts package<\/td><\/tr><tr><td>Wear Part Cycle<\/td><td>Last installation plus typical service life<\/td><td>Spare Parts or Stock Package<\/td><\/tr><tr><td>Recurring Issue<\/td><td>Multiple incidents involving the same asset within a short period of time<\/td><td>Repair, retrofit, operator training<\/td><\/tr><tr><td>Age and Technology Level<\/td><td>Year of Manufacture and Model Status Compared to Current Model Line<\/td><td>Retrofit, Modernization, Replacement<\/td><\/tr><tr><td>Change of Ownership or Location<\/td><td>Changes to master data, note from the technician<\/td><td>Commissioning check, training, new contract<\/td><\/tr><tr><td>Staff Changes at the Client&#8217;s Site<\/td><td>Frequent operating errors, training requests<\/td><td>Training, assistance, and access to knowledge<\/td><\/tr><tr><td>Unused Features<\/td><td>Configuration vs. Actual Use<\/td><td>Activation, Expansion, Training<\/td><\/tr><tr><td>Downtime Without a Ticket<\/td><td>Decline in Telemetry Usage<\/td><td>Call and Investigation of the Cause<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6ed05 elementor-widget elementor-widget-text-editor\" data-id=\"4d6ed05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first four are enough to get started. All you need are the serial number, delivery date, build status, and current operator\u2014these cover every machine in your inventory and can be set up as a rule that continuously generates lists. These four pieces of information are often already available, but scattered across ERP, CRM, and contract management systems. The <a href=\"https:\/\/www.logicline.de\/en\/services\/digital-machine-file\">Digital Machine File<\/a> shows how they can be brought together in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-3156538 e-con-full ll-sec ll-tone-grey e-flex e-con e-parent\" data-id=\"3156538\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c007d20 e-con-full e-flex e-con e-child\" data-id=\"c007d20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59f09f1 e-con-full ll-ht e-flex e-con e-child\" data-id=\"59f09f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80c8cda elementor-widget elementor-widget-heading\" data-id=\"80c8cda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What You'll Find on 12 Pages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96e8f97 e-con-full e-flex e-con e-child\" data-id=\"96e8f97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e3808 elementor-widget elementor-widget-image\" data-id=\"c4e3808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1133\" src=\"https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-service-verkaufen-seite-07.webp\" class=\"attachment-full size-full wp-image-43135\" alt=\"\" srcset=\"https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-service-verkaufen-seite-07.webp 800w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-service-verkaufen-seite-07-212x300.webp 212w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-service-verkaufen-seite-07-723x1024.webp 723w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-service-verkaufen-seite-07-768x1088.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a4ffd elementor-widget elementor-widget-image\" data-id=\"e0a4ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1133\" src=\"https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-service-verkaufen-seite-10.webp\" class=\"attachment-full size-full wp-image-43137\" alt=\"\" srcset=\"https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-service-verkaufen-seite-10.webp 800w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-service-verkaufen-seite-10-212x300.webp 212w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-service-verkaufen-seite-10-723x1024.webp 723w, https:\/\/www.logicline.de\/wp-content\/uploads\/2026\/11\/leitfaden-service-verkaufen-seite-10-768x1088.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc07343 ll-rich ll-list-cards elementor-widget elementor-widget-text-editor\" data-id=\"fc07343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Part I \u00b7 The Basics<\/strong> (pp. 3\u20134): eight pieces of information for each machine, where they are typically located, and which four decide<\/li><li><strong>Part II \u00b7 The Triggers<\/strong> (pp. 5\u20136): when a machine generates triggers over its runtime, and the catalog above<\/li><li><strong>Part III \u00b7 Roles and Handoffs<\/strong> (p. 7): who contributes what, three handoff points, a lead fee for technical input<\/li><li><strong>Part IV \u00b7 From Opportunity to Order<\/strong> (p. 8): list, quote, follow-up, feedback\u2014each with a checkpoint<\/li><li><strong>Part V \u00b7 Key Metrics<\/strong> (p. 9): seven metrics, two of which are sufficient to start with<\/li><li><strong>Part VI \u00b7 The First 90 Days<\/strong> (p. 10): One Type of Machine, Two Scenarios, One Measured Result<\/li><li><strong>Six Common Pitfalls<\/strong> (p. 11): From \u201cWaiting for Complete Data\u201d to \u201cLists That No One Can Work Through\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c0bf5 elementor-widget elementor-widget-text-editor\" data-id=\"a1c0bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td>For<\/td><td>Head of Service and Service Sales for machinery, systems, and equipment manufacturers<\/td><\/tr><tr><td>Length<\/td><td>12 pages, about 15 minutes reading time<\/td><\/tr><tr><td>Author<\/td><td>Edgar Sch\u00fcber, CEO and founder of logicline<\/td><\/tr><tr><td>Sources<\/td><td>Roland Berger\/KVD 2026, McKinsey, BCG, KVD\/FIR 2025, Argon &#038; Co 2026, Advyce 2025<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-879f07e elementor-align-left ll-cta elementor-widget elementor-widget-button\" data-id=\"879f07e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/wp-content\/uploads\/2026\/11\/selling-service-to-the-installed-base.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-e2eec49 e-con-full ll-sec ll-tone-white e-flex e-con e-parent\" data-id=\"e2eec49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7d91648 e-con-full e-flex e-con e-child\" data-id=\"7d91648\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0370670 elementor-widget elementor-widget-heading\" data-id=\"0370670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If you'd like to continue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4c9e15 e-con-full e-flex e-con e-child\" data-id=\"a4c9e15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c4256ef e-con-full ll-card e-flex e-con e-child\" data-id=\"c4256ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a09353 ll-label elementor-widget elementor-widget-heading\" data-id=\"9a09353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">White Paper<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e762838 elementor-widget elementor-widget-heading\" data-id=\"e762838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Service for machinery and equipment manufacturers: The Underestimated Business<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b4d67 elementor-widget elementor-widget-text-editor\" data-id=\"86b4d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This guide assumes that you have already decided to use the service. The white paper uses market data, implementation paths, and a business case to show whether and why the expansion is worthwhile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a41e7 elementor-widget elementor-widget-text-editor\" data-id=\"d0a41e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.logicline.de\/en\/downloads\/white-paper-services-in-machinery-and-equipment-the-underestimated-business\">View the White Paper<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30a5826 e-con-full ll-card e-flex e-con e-child\" data-id=\"30a5826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-871600d ll-label elementor-widget elementor-widget-heading\" data-id=\"871600d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Performance<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea888c3 elementor-widget elementor-widget-heading\" data-id=\"ea888c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Installed Base Assessment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d97533d elementor-widget elementor-widget-text-editor\" data-id=\"d97533d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If Part I is the hurdle: how comprehensively your installed base is tracked and what opportunities can be derived from it today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5d155 elementor-widget elementor-widget-text-editor\" data-id=\"3b5d155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.logicline.de\/en\/services\/installed-base-assessment\">About the Assessment<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b79f318 e-con-full ll-card e-flex e-con e-child\" data-id=\"b79f318\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b01344f ll-label elementor-widget elementor-widget-heading\" data-id=\"b01344f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Tool<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1e7db elementor-widget elementor-widget-heading\" data-id=\"5b1e7db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Service Data Readiness Check<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa824f5 elementor-widget elementor-widget-text-editor\" data-id=\"fa824f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ten questions, about five minutes. You&#8217;ll see right away which area is holding you back the most.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71901e elementor-widget elementor-widget-text-editor\" data-id=\"d71901e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.logicline.de\/en\/service-data-readiness-check\">Start the check<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0af3f06 elementor-widget elementor-widget-text-editor\" data-id=\"0af3f06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read more in the magazine: <a href=\"https:\/\/www.logicline.de\/en\/the-installed-base-as-a-business-model\">The Installed Base as a Business Model<\/a>. New guides are published first in <a href=\"https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=7358495889688068097\" target=\"_blank\" rel=\"noopener\">the LinkedIn newsletter Service!Digital<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Guide Selling Services to the Installed Base What data you need for each machine, what sales opportunities arise from it, and how marketing, sales, and service work together to address them. For the head of service and service sales. Download PDF View the ten events PDF \u00b7 12 pages \u00b7 German \u00b7 2026 (no registration [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":151,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-43218","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/pages\/43218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/comments?post=43218"}],"version-history":[{"count":6,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/pages\/43218\/revisions"}],"predecessor-version":[{"id":43224,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/pages\/43218\/revisions\/43224"}],"up":[{"embeddable":true,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/pages\/151"}],"wp:attachment":[{"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/media?parent=43218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}