{"id":35521,"date":"2024-11-10T15:32:01","date_gmt":"2024-11-10T14:32:01","guid":{"rendered":"https:\/\/www.logicline.de\/challenges-in-the-after-sales-business"},"modified":"2026-08-06T14:50:32","modified_gmt":"2026-08-06T12:50:32","slug":"challenges-in-the-after-sales-business","status":"publish","type":"post","link":"https:\/\/www.logicline.de\/en\/challenges-in-the-after-sales-business","title":{"rendered":"Challenges in the after-sales business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35521\" class=\"elementor elementor-35521 elementor-31174\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c79fc14 e-flex e-con-boxed e-con e-parent\" data-id=\"c79fc14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d01d71 elementor-widget elementor-widget-text-editor\" data-id=\"2d01d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>In the machinery and equipment industry, after-sales service is evolving from a secondary business activity into a strategic success factor.<\/strong>  Economic uncertainty, fluctuations in demand, and changing customer expectations are forcing manufacturers to tap into new sources of revenue\u2014and this is precisely where service shines. It builds resilience, boosts profitability through additional business generated by existing and new equipment, and simultaneously improves the customer experience and loyalty. A prerequisite for this is the digitization of after-sales processes.  \n\nThis article highlights the key challenges and starting points for gradually digitizing after-sales services.\n\nFirst, here&#8217;s a quick overview of what matters in after-sales service:\n<ul>\n \t<li><strong>The biggest hurdles are organizational and data-related:<\/strong> a lack of a digital mindset, data scattered across silos, and predominantly reactive processes.<\/li>\n \t<li><strong>Data is the key:<\/strong> a structured Digital Machine File makes after-sales processes seamless and proactive.<\/li>\n \t<li><strong>In the machinery and equipment industry, an after-sales strategy means turning service into predictable revenue<\/strong> \u2014recurring and performance-based models instead of purely repair-based business.<\/li>\n \t<li><strong>Take a pragmatic approach:<\/strong> step-by-step, modular, and integrated, following the phased model of Digitize \u2192 Connect \u2192 Decide \u2192 Automate.<\/li>\n<\/ul>\n<h2>After-sales Service as the Key to Resilience and Customer Focus<\/h2>\n<strong>Build knowledge and foster a digital mindset.<\/strong>  Digital transformation in the service sector must be actively driven by senior management. It is crucial to broadly embed expertise in digital products and services throughout the company\u2014through training and education\u2014and, ideally, to make new services market-ready. \n\n<strong>Always think from the customer&#8217;s perspective.<\/strong>  Customer needs are at the heart of every digital transformation. Customers expect intuitive experiences and quick responses\u2014the kind of experience they\u2019re used to in the consumer sector is increasingly becoming the norm in B2B as well. Solutions must be open and capable of integrating directly into customers\u2019 processes; overly complex systems and thick manuals have had their day.  \n<div class=\"callout\">\n<p style=\"margin: 0\"><strong>Want to turn your after-sales service into a growth driver?<\/strong>\nIn an introductory call, we\u2019ll identify the key drivers in your service business.\n\u2192 <a href=\"https:\/\/www.logicline.de\/en\/contact\"><strong>Schedule an introductory call<\/strong><\/a><\/p>\n\n<\/div>\n<h2>Digitizing After-sales Processes: From Reactive to Proactive<\/h2>\n<strong>Build and expand customer portals.<\/strong> Digital <a href=\"https:\/\/www.logicline.de\/en\/services\/customer-portal\"><strong>customer portals<\/strong><\/a> and new communication channels are the key to shifting from reactive to proactive service. Document management, dashboards for equipment monitoring, an intelligent ticketing system, and integration with a spare parts web store round out the offering. The more clearly the service is perceived as a proactive partner, the stronger the customer loyalty.  \n\n<strong>Data as the foundation.<\/strong>  After-sales service relies on data. A structured <a href=\"https:\/\/www.logicline.de\/en\/services\/digital-machine-file\"><strong>Digital Machine File<\/strong><\/a> prevents data silos and integrates service processes with existing systems such as CRM, ERP, and MES. The equipment data can be used to analyze capacity utilization, usage, and the operating environment\u2014even after the machine is already in operation at the customer\u2019s site\u2014and to develop better services and new digital products based on these insights.  \n\n<strong>From Data to Deciding.<\/strong> Data alone is not enough; what matters is deriving well-informed service decisions from it. <a href=\"https:\/\/www.logicline.de\/en\/services\/service-decision-intelligence\"><strong>Service Decision Intelligence (SDI)<\/strong><\/a> combines scattered data from ERP, CRM, IoT, and documentation into a well-reasoned recommendation with source citations\u2014the foundation for proactive, reliable after-sales processes.\n\n<h2>After-Sales Strategy in Machinery and Equipment: From Product Sales to Predictable Service Revenue<\/h2>\n<strong>Both digital and personal.<\/strong>  Digitalization is no substitute for personal contact. A customer service representative who can access a machine directly via remote maintenance is worth their weight in gold\u2014provided they have the relevant data at their disposal to quickly address individual needs. \n\n<strong>Agile, scalable, integrated.<\/strong>  Implementation should take place in stages using modular, scalable applications that contribute to the company\u2019s vision. Integration is key, rather than stand-alone solutions: seamless processes across the entire after-sales process, lower costs, and more stable revenues. Where integration expertise is lacking, it will be developed in-house or acquired through partners.  \n\n<strong>Think long-term.<\/strong>  A purely product-centric business model carries the risk of falling behind. Long-term service models secure customer relationships and ensure continuous revenue\u2014including recurring and performance-based models. This approach follows the logicline stage model (Digitize, Connect, Decide, Automate); the article \u201c <a href=\"https:\/\/www.logicline.de\/en\/service-strategies-in-machine-building\"><strong>Service Strategies in Machinery and Equipment<\/strong><\/a>. The article <a href=\"https:\/\/www.logicline.de\/en\/end-of-life-management-mechanical-engineering\"><strong>End-of-Life Management<\/strong><\/a>.   \n<h2>Conclusion<\/h2>\nAfter-sales service is more than just a repair business: It is a driver of resilience, customer loyalty, and new revenue streams. With a digital mindset, a consistent focus on the customer, interconnected data, and a phased, integrated implementation, it will become a key success factor for the future. \n\nThis article explores why the service business in machinery and equipment is systematically underestimated and how it can be leveraged to generate predictable revenue: <a href=\"https:\/\/www.logicline.de\/en\/service-in-mechanical-engineering-the-underestimated-business\"><strong>Service for machinery and equipment manufacturers: The Underestimated Business<\/strong><\/a>.\n\nIt&#8217;s easy to figure out where to start:\n<ul>\n \t<li><strong>Assess Potential:<\/strong> An <a href=\"https:\/\/www.logicline.de\/en\/services\/installed-base-assessment\"><strong>Installed Base Assessment<\/strong><\/a> reveals which after-sales opportunities are hidden within your installed base.<\/li>\n \t<li><strong>Discuss the process:<\/strong> In a <a href=\"https:\/\/www.logicline.de\/en\/contact\"><strong>no-obligation introductory call<\/strong><\/a> , we\u2019ll plan the first step toward digital after-sales service.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section data-dce-background-color=\"#00000000\" class=\"elementor-element elementor-element-f316424 e-flex e-con-boxed e-con e-parent\" data-id=\"f316424\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-036b93b e-flex e-con-boxed e-con e-child\" data-id=\"036b93b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c24e06a e-con-full e-flex e-con e-child\" data-id=\"c24e06a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-00e6408 e-flex e-con-boxed e-con e-child\" data-id=\"00e6408\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a66b133 elementor-widget elementor-widget-heading\" data-id=\"a66b133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995bffe elementor-widget elementor-widget-n-accordion\" data-id=\"995bffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1600\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1600\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h4 class=\"e-n-accordion-item-title-text\"> What are the biggest challenges in the after-sales business? <\/h4><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1600\" class=\"elementor-element elementor-element-c6f4d2b e-flex e-con-boxed e-con e-child\" data-id=\"c6f4d2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01fe59b elementor-widget elementor-widget-text-editor\" data-id=\"01fe59b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main obstacles are a lack of a digital mindset, data scattered across silos, reactive rather than proactive service processes, and changing customer expectations. Added to this is the pressure to tap into new, predictable revenue streams from service. Those who address these issues can transform after-sales from a cost center into a driver of resilience and growth.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1601\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1601\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h4 class=\"e-n-accordion-item-title-text\"> How can you digitize after-sales service in the machinery and equipment industry? <\/h4><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1601\" class=\"elementor-element elementor-element-28cf93d e-con-full e-flex e-con e-child\" data-id=\"28cf93d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-269395f elementor-widget elementor-widget-text-editor\" data-id=\"269395f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Step-by-step and integrated: embed a digital mindset within the organization, create a structured database (Digital Machine File), build customer portals for proactive service, and integrate the systems (CRM, ERP, MES) rather than operating stand-alone solutions. Modular, scalable applications keep effort and risk manageable. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1602\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1602\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h4 class=\"e-n-accordion-item-title-text\"> Why is after-sales service a factor in resilience? <\/h4><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1602\" class=\"elementor-element elementor-element-afcefb8 e-con-full e-flex e-con e-child\" data-id=\"afcefb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece892b elementor-widget elementor-widget-text-editor\" data-id=\"ece892b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The service generates recurring revenue, provides direct access to customers, and yields data from the installed base\u2014factors that make companies less dependent on fluctuations in new business. A digitized after-sales service helps us weather uncertain times while simultaneously strengthening customer loyalty and our market position. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1603\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1603\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h4 class=\"e-n-accordion-item-title-text\"> What role do data and AI play in digital after-sales? <\/h4><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1603\" class=\"elementor-element elementor-element-6004694 e-flex e-con-boxed e-con e-child\" data-id=\"6004694\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11ad8c4 elementor-widget elementor-widget-text-editor\" data-id=\"11ad8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data is the foundation: Without integrated equipment, service, and customer data, service remains reactive. Building on this foundation, Service Decision Intelligence (SDI) derives well-founded recommendations with source citations from ERP, CRM, IoT, and documentation data. This makes service decisions faster and more transparent\u2014the prerequisite for proactive and, ultimately, automated service.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We have implemented a platform that centrally bundles all information on products, customers and their current orders. Customers have access to all important documents relating to the products, from technical documentation, brochures, videos, certificates, product descriptions and operating instructions to a digital twin for the current generation of machines. A spare parts store is also integrated into the portal.<\/p>\n","protected":false},"author":5,"featured_media":32095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[43052],"tags":[],"class_list":["post-35521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-service-processes-field-service"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/posts\/35521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/comments?post=35521"}],"version-history":[{"count":7,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/posts\/35521\/revisions"}],"predecessor-version":[{"id":42258,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/posts\/35521\/revisions\/42258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/media\/32095"}],"wp:attachment":[{"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/media?parent=35521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/categories?post=35521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.logicline.de\/en\/wp-json\/wp\/v2\/tags?post=35521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}