logicline IOTAM - The digital machine file
Your machine data is scattered across ERP, CRM, Excel, and the minds of individual technicians. IOTAM consolidates this data to provide a complete 360° view of every piece of equipment: less time spent searching during service calls, reliable information for your customers, and new revenue opportunities in after-sales—all powered by our own IoT backend.
Your benefits with the digital machine file
More transparency
360° view of your installed base – all data centralized in Salesforce.
Greater efficiency
Automated workflows and less manual effort in service.
Better customer experience
Self-service access to machine files, documents and service cases.
Leveraging sales potential
According to industry studies, predictive maintenance reduces unplanned downtime by up to 70% —and paves the way for pay-per-use models.
Level 1-2: Digitizing & networking
Digitize → Network → Decide → Automate
Each level delivers independent value. You decide where you want to start.
The problem: complexity and information silos
Today, service accounts for 15 to 30% of German machine manufacturers’ revenue, with margins up to four times those of new machines. Yet 60 to 70% of medium-sized service organizations still rely on siloed solutions and manual processes. (Sources: VDMA; FSM Trends 2026)
Manufacturers of machines and systems are struggling with a common challenge:
- Data on the installed base is scattered in ERP, CRM, Excel lists or in the heads of individual employees.
- Service teams spend valuable time searching for and collating information.
- Customers expect digital transparency, but portals, IoT systems and CRM are often not integrated.
- Knowledge about fault diagnosis and service history is not centrally available, service processes remain manual and inefficient.
The result:
- High workload for service teams—at 82% of companies that are already having trouble finding service technicians
- Delayed response times and dissatisfied customers
- Missed opportunities for after-sales revenue
Our solution: the digital machine file in Salesforce
IOTAM – our digital machine file – consistently solves these problems by bundling all relevant information on each asset in a central file – integrated in Salesforce, linked to IoT, ERP and CRM.
It becomes the single source of truth for service teams, customers and partners.
Core functions of the digital machine file
- Digital Machine File: Life cycle data, maintenance history, IoT telemetry, documentation, QR code access, audit trail and starting point for the DPP.
- Fleet Cockpit: Overview of thousands of machines with dashboards, filter functions, contract assignment and mass actions in the Asset Hub.
- Customer portal access: Operators and partners access documents, operating data, service requests or spare parts stores via myAssets.
- Installed base intelligence: IoT and usage data enable predictive maintenance, pay-per-use and upselling.
What distinguishes logicline IOTAM from a standard configuration
IOTAM is not an individual project configuration, but a finished product with its own architecture:
- Own IoT backend – uses your cloud tenant, with MQTT/OPC-UA connection. Machine data flows directly into the machine file, without a third-party system.
- Industrial UX components – Machine Tree, Maintenance Calendar, Fleet Cockpit: developed for service teams in mechanical engineering, not generic Salesforce interfaces.
- Ready-made portal template – customer and partner portal on Experience Cloud, preconfigured for self-service, spare parts ordering and machine file access.
- Salesforce-native architecture – IOTAM runs in your Salesforce instance. No separate platform, no integration project.
Part of a proven service ecosystem:
The result: productive in 6-10 weeks instead of months of individual projects.
The possibilities: From service efficiency to new business models
The digital machine file opens up three central fields of action for you:
Operational excellence in service
Faster fault diagnosis thanks to centralized data
Automated workflows for machine alerts
Foresighted planning of maintenance and spare parts
A new level of customer experience
Transparency and self-service for customers around the clock
Digital product passports and real-time data in the portal
Direct communication and service requests without detours
Tapping into new sales potential
Predictive maintenance reduces downtimes and strengthens customer loyalty
Pay-per-use models or digital upgrades become possible
Spare parts and service sales campaigns can be controlled in a targeted manner
The benefits: Strategic and measurable
Die Digitale Maschinenakte von logicline schafft Mehrwert auf allen Ebenen:
For service teams: less searching, more efficiency, higher first-time fix rate
For customers: Transparency, self-service, reliable machine availability
For management: sound data basis for decisions, new service business, higher margins
Order of magnitude figures from the Salesforce ecosystem: guided spare parts ordering reduces incorrect orders by about 30%; a Forrester study in the Salesforce ecosystem shows an ROI of 354%. You can calculate for yourself below what this means for your installed base.
The result: less friction losses, more customer satisfaction, new sources of revenue in after-sales.
From the machine file to decision intelligence
IOTAM provides the data foundation. The next step: Service Decision Intelligence (SDI) – our AI-supported intelligence layer that combines machine data, CRM context and technical knowledge. This turns structured data into well-founded service decisions with proof of source.
Your path: Installed base assessment → Digital machine file → Customer portal & IoT → Service decision intelligence
You don’t have to implement everything at once. Each stage delivers independent value.
Where do you start?
Do you need to get your master data in order first? → Start with the Installed Base Assessment. In 3-4 weeks you will know where you stand.
Are you looking for a customer portal for your operators? → IOTAM comes with a ready-made portal template. Customer portal and machine file are created in parallel.
Do you want to integrate IoT data into the service? → IOTAM has its own IoT backend. No additional third-party system required.
You already have Salesforce and want to expand? → IOTAM is Salesforce-native and complements your existing instance.
Why logicline?
Own products for faster solutions
Digital machine file, Service Decision Intelligence (SDI) and other modules are ready-made software with domain IP – no effort from zero, shorter time-to-value.
Industry depth for machinery manufacturers
Over 130 projects in service and aftermarket. Our team knows the processes before the first configuration begins.
Salesforce Platform, end-to-end
No system discontinuity, no integration project off track. Portals, spare parts stores, IoT, AI agents – all on one platform.
AI decision intelligence, product-ready
SDI combines machine data, CRM context and knowledge base into concrete recommendations for action. Not an experiment – a ready-to-use module.
Your pace, your order
The step model allows you to start where the need is greatest. Each level delivers immediate value and builds on the previous one.
Ready for the next step?
We will show you in 30 minutes what is possible for your company.
