White Paper

White Paper: Service in Machinery and Equipment —The Underestimated Business

Why the aftermarket decides on growth and resilience, why so few act on this insight, and how you can boost it step by step.

The best business in the industry gets the least attention

In the machinery and equipment industry, service accounts for over a quarter of revenue and remains stable even when new business declines. Nevertheless, on average, only 7 percent of investments are directed toward it. This gap between importance and action undermines both growth and resilience.

The white paper analyzes the latest market figures (Roland Berger/KVD, McKinsey, BCG, Syncron, Gartner) and explains why the bottleneck is no longer a matter of technology. You’ll receive a clear roadmap: four technology levels ranging from the data foundation to automation, three entry paths depending on your starting point, the typical pitfalls, and the business case to justify the investment internally.

Here’s what you’ll take away from this:

  • Current market figures demonstrate why service drives both growth and resilience
  • How to leverage the installed base—from data infrastructure to AI-driven decisions—and how AI helps close the digital divide
  • Which approach best suits your current situation, and how to justify the investment internally
FormatWhite Paper (PDF)
Length16 pages
LanguageGerman
Target AudienceExecutive management, as well as service and digital managers at machinery and equipment manufacturers
AuthorEdgar Schüber (CEO & Founder, logicline)
SourcesRoland Berger/KVD 2026, McKinsey, BCG, Syncron, Gartner

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